There is an influx of bloggers in varying industries including personal finance, fashion, food, and travel, among others. There is stiff competition out there. If you’re a blogger, how are you setting yourself apart? In this article, I am going to outline 3 approaches to consider when blogging to an audience that you can utilize right away.
Ask yourself, what entices YOU to follow a blogger? It may come as a surprise to people that although I have a personal finance and lifestyle blog, in my downtime, I tend to follow fashion and travel blogs. Why?
Mainly, I liken it to “living a day in the life of [ insert blogger ]“.
It’s a glamorous lifestyle. Why yes, I would love to drop everything right now and travel to Paris to enjoy a flaky, buttery, croissant.
I have the ability to live vicariously through the styled images. All without spending the exorbitant amount of money that it may take to actually live that lifestyle. An added bonus from following fashion and travel bloggers is a view into their travel excursions. It allows me to map any locations that I would eventually want to visit now, and into early retirement.
That being said, there are 3 reasons why I tend to follow a given blogger. It involves their ability to connect with their followers, social media and/or blog content, and personality.
Let’s break it down further.
3 Areas of Consideration When Blogging
1. Connecting with followers
This is a major focus because you want to be relatable and approachable. In my experience, there is nothing worse than to ostracize your would-be followers because of a superiority complex. If you’re just starting out, this can run potential loyal followers off before they have even gotten to know you.
Also, consider the views of the audience. Try not to alienate them with the approach you take in expressing yourself. For instance, with a personal finance blog, naturally I have tips and tricks that work for me. That does not mean that it will apply to every, single person. I try to provide information to be used as a baseline suggestion, which can be modified to meet the various needs of the individual. This allows the reader to make the determination of what works best for their situation.
- Be genuine, relatable, and approachable
- Allow an environment to express opinions
This is key. The content can either be visual or written.
If your blog has real-life imagery because it may be a fashion or travel blog, then the focus is to provide really good photographs. Pictures taken in natural light that show off the detailed elements of the subject are always attractive to the eye.
If for example you have an informational blog, such as for personal finance or world news, then the written content should be the main focus. Here are some items to consider when producing written content. The article should be well-written, have a structured format, provide value, and have accurate facts. A good way to determine if your article needs work is getting feedback from someone you trust and edit the heck out of it.
- Visual content – focus on the quality of your photos
- Written content – focus on the quality of your articles
- Well-written – no logical, grammatical, or spelling errors – if you need assistance, try using a service like Grammarly* to check your articles for errors
- Structured format – intro, middle, end
- Provide value – what makes your message special?
- Accurate facts – do your research
Does your message come across to the reader with personality? Would you trail off listening to yourself or reading your blog post? Some topics can be inherently dry and lackluster. (“Anyone? Anyone?” – Ferris Bueller’s Day Off). Don’t be afraid to add some pizzazz into your content. Think of it like this: How would you spill the beans to a friend about something you are excited about sharing? People get excited when they sense the excitement. If you enjoy educating others about your content, express it.
- Get excited about your message
- Use descriptive words, and don’t be afraid to use informal language
This was written with the goal to provide some insight as to the necessity of being flexible when it comes to blogging. Auditing yourself in the 3 approaches outlined will improve your blogging initiatives. As a new blogger myself, I am always thinking about these 3 factors, and most importantly, how I can add value in a saturated market.
In time, you will attract loyal followers to your blog. I have experience on the other end, following bloggers from the beginning – and have witnessed these exact approaches.
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Current or future bloggers, do you have any tidbits you would like to add? Please share your thoughts in the comments below!
Original photo credit: Pixabay
*I am not affiliated with Grammarly